Public Relations Strategy

There are five primary publics for Riordan Manufacturing: local government, shareholders, employees, customers, and the media. Riordan's PR campaign for the relocation to China has objectives that address each of those publics. First, it will be designed to gain positive public opinion about the move. Next, it will engage the support of company managers and other employees. It will reassure shareholders and other potential investors. It will gain the approbation of customers at home and abroad. And finally, it will inform and gain the support of the media and local government at home and abroad.

Gaining positive public opinion is necessary for retaining customer loyalty at home and gaining it abroad. Customers will be assured

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Category: Business - P