Wireless Communication

Wireless communication can provide excellent productivity improvements for our sales force, with benefits equivalent to those realized from mobile phones and e-mail accelerated business processes. Wireless communication can increase the number of sales opportunities a single salesperson can handle, resulting in higher deal flow and increased revenues ("Mobile and Wireless Strategy").

There are a number of wireless technology solutions available that can be deployed to garner a competitive business advantage. However, in order to realize those advantages, we have to develop a cohesive business strategy for incorporating wireless technology. Just purchasing wireless equipment or allowing various managers in our company to purchase it will not gain us much ("Mobile and Wireless Strategy"). We need to determine where wireless technology will give us the most return on our investment, and then change the way we do business to allow the wireless environment to pay dividends. Figure 1 provides a good overview of wireless technology for comparison purposes and will give us a place to start in determining which standard we want to use ("Why Choose A vs B vs G?").

One of the areas where we historically struggle to meet our sales goals is in offering our customers the latest products before our competitors reach them. Our typical response to a customer inquiry about a new product is to schedule a sales meeting or offer to send information through the mail.

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