Marketing Research for a Supermarket
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A supermarket interested in determining its image would not be likely to get either an enthusiastic or an accurate response to the strategy of dropping a questionnaire in the customerÆs grocery bag before putting in the groceries. Customers are not likely to see the questionnaire, so it could be thrown out with the empty bag, and furthermore, they might not be motivated to fill out and return the questionnaire once they are home. A better idea might be to simply do a careful review of the types of products sold at the store. If it does a huge business in beer and potato chips, it clearly does not have an elite image. If it sells a lot of imported, luxury, or specialty items, it is probably regarded as a high-end store.Stationing employees in the parking lot to ask customers their zip codes after they have
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Some common words found in the essay are:
Marketing Research, Culbert Focus, Secondary Dataö, Culbert John, zip codes, phone call, loyalty cards, customers cards,
Approximate Word count = 561
Approximate Pages = 2 (250 words per page)
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