Dairy Queen
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1. With Dairy Queen (DQ)Æs product line, marketing mix can be used to effectively differentiate and position the products. Each factor of marketing mixùprice, place, promotion, and productùcan be proportioned to suit the customer segment that DQ is attempting to appeal to; the exact composition of the mix is DQÆs ôofferö to the customer (ôMarketing Mixö). For example, DQ has a lot of appeal to the family segment and to children, so it can position itself in the market by offering treats such as Blizzards, that contain bits of popular candy bars and cookies that are already familiar to those markets. It differentiates itself from other similar products by adding its own twist in the form of unique names and formulations. An example is the Mocha Moolatte, a sort of coffee ice cream float
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Approximate Word count = 543
Approximate Pages = 2 (250 words per page)
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