Little Giant Ladder Promotional Campaign

The material in all three of its promotional sources emphasizes the ladder's outstanding features, but none more so than the infomercial. In fact, the infomercial is the most effective promotional tool the Little Giant has. The compact design of the ladder, which can morph into 24 different ladders with amazing ease, is most clearly shown on TV. The ladder's developer and owner of the company, Hal Wing, puts the Little Giant through its paces, pulling and clicking it into different-sized extension ladders, stairway ladders, 90-degree ladders, scaffolding trestles, and A-frame ladders in a matter of seconds each. To add humor and lend further credibility to Mr. Wing's demonstrations, possibly because he is not well known outside of the Little Giant company, Mr. Wing is joined by Robin Hartl of the home improvement show "Hometime" and Richard Karns of the hilarious home improvement sitcom "Home