Role of Marketing in Product Promotion

If I were hired by Conglom to market a new drink line and improve sales in their carbonated and non-carbonated mixers, I would first research their existing drink line to determine why their mixers were not selling well and how the new drink line would fit in with the existing line. I would also research highly successful carbonated and non-carbonated mixers from other companies in the beverage industry to see what my line's niche would be and to analyze why theirs were successful.

One such product would be Britvic Soft Drinks' product, Carbon, which is "the first energy brand specially formulated to mix with dark as well as white spirits and can also be drunk on its own" (Diston). Carbon is a dark, carbonated dr

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Category: Business - R