1. If the majority of TiVo viewers fast-forwarded through commercials, advertisers would be wasting the millions of dollars they spend on them. However, there are alternatives to traditional commercials that could provide a solution to this dilemma. One of these is the request-for-information capability that advertisers could use to prompt viewers to ask for information, essentially inviting advertisers to give them the same information they would have seen in a commercial ("The Move from TV to TiVo"). Another alternative is the workaround used by Best Buy in its "Go Mobile advertising campaign, where TiVo subscribers saw an electronic tag on their screens for commercials, and by clicking their remote control during commercials were taken to a Best Bu
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