AIDA and Promotional Mix
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The AIDA concept, representing ôthe four promotional goals of attracting customersÆ attention, interest, desire, and action,ö relate to the promotional mix in that they serve as successive targets that the promotional mix can aim at (ôGlossaryö). For example, the first thing the promotional mix has to do is attract the customerÆs attention. Aft
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Some common words found in the essay are:
Mix AIDA, promotional mix, Services Marketing, aida promotional mix, aida promotional, spur action, stages aida,
Approximate Word count = 249
Approximate Pages = 1 (250 words per page)
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