Marketing Trend: Advergames
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In recent years, marketing for many products has tended toward the outrageous. Marketers have apparently had the idea that the only way to sell products to consumers was to shock them, knock them off their seats laughing, or titillate them within an inch of media violations. Those ads may have garnered attention, but they did not necessarily drive consumers to buy the products. A new marketing medium does it betterùadvergames. Advergames are games produced by advertisers with the advertising built in. In a Newsweek article, ôThe Latest Marketing Trend Makes the Consumer a Player Inside the Commercial,ö this trend is detailed, along with the enormous impact the trend has had (Sennott). I
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Approximate Word count = 487
Approximate Pages = 2 (250 words per page)
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