2. Mode of entry chosen: Joint venture (55:45) 3. Chose: Wholly-owned subsidiary. This was the optimal answer.
4. Chose: Manufacturing/Marketing Operations (Sell 50% to Giabor was optimal answer)
Consumer Finance JV (right answer)
a. Trinezza's SWOT indicates that the only strength the company has is its product. The Cynta scooter is a high-end product with excellent quality, in a small niche that has not been saturated yet. However, the SWOT also indicates numerous weaknesses. Brand identification, which would probably be a strength in the United States, is a weakness in Sentoria, where no one has heard of the brand yet. Trinezza has no international experience, which is a weakness since starting operations abroad would be facilitated by some previous experience, contacts, and distribution channels. The particular demands of doin
16 
)
= 883
= 4 (250 words per page)
