Digital Camera Market

Effective marketing of the Kodak EasyShare cameras depends on identifying market segments that will respond to particular marketing strategies. These market segments will be comprised of consumers who have certain characteristics in common that will cause them to respond similarly to a marketing strategy. The market segments for the Kodak EasyShare line, for example, would include sophisticated consumers who do not mind spending money to get the b

. . .
pment, especially if the mother has more than one child. This motivator ties in with a pastime that is related to digital camerasùscrapbooking. Scrapbooking is, as one writer puts it, ôThe passion to preserve,ö and as one of the fastest-growing hobbies today, any product that serves scrapbooking has the potential to garner big sales (ôThe Passion to Preserve: One of the Fastest-Growing Hobbies Today, Scrapbooking Has Gotten Millions Making Unique, Personal Books in an Effort to Preserve Information They Care Aboutö 24). Scrapbooking adds a dimension of magnitude to a motherÆs interest in digital cameras that she might not ordinarily have, simply because scrapbooking requires lots of high-quality photographs. The act of scrapbooking adds meaning to photos, as well, because the photos are accompanied by journaling that describes the person or situation they depict. Like any hobby that people can become passionate about, scrapbooking can be a consuming interest that endures over a long period of time, and the need for a camera that can take good scrapbook photos will not diminish. Furthermore, the extra accessories that can be sold with the camera, such as the camera dock and printer dock, are quite relevant to a young mother;
. . .

Some common words found in the essay are:
Fulton Maddock, Alford Engelland, Care Aboutö, Targeting Positioningö, Literature Review, Share Lifeö, Latour Rotfeld, Kodak EasyShare, Scrapbooking Hobbyö, Applicability Motivational, digital camera, fulton maddock, printer dock, easyshare cameras, digital cameras, easyshare line, convenience availability, adaptation motive, et al, villas-boas 134, ôstudy booming scrapbooking, fulton maddock 60, booming scrapbooking hobbyö, online december 16, labarbera et al,
Approximate Word count = 3518
Approximate Pages = 14 (250 words per page)