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Information Systems Internship at MTVN/Viacom

Information Systems Internship at MTVN/Viacom

In The New Media Monopoly, Ben H. Bagdikian writes, ôIn 1983 there were 50 dominant media corporations; now there are fiveàTime Warner, Viacom, News Corporation, Disney, and Bertelsmannö (Shafer). As one of the top five, Viacom is a leader in the media industry, with a diverse portfolio that comprises many well-known brands, such as CBS, MTV, Nickelodeon, Nick at Nite, VH1, BET, Paramount Pictures, TV Land, Comedy Central, Showtime, Simon & Schuster, and others (ôViacom Overviewö).

One of these brands, MTV, or Music Television, is a cable television network that was founded in 1981 and originally showed nothing but music videos, primarily rock music videos; it later expanded its offerings and now airs a variety of material that is geared mainly toward adolescents and young adults (ôMTVö). Acquired by Viacom Inc. in 1985, MTV became part of MTV Networks, or MTVN, a wholly owned subsidiary (ôMTVö). With its music videos and video jockeys, ôirreverent commentary,ö promotion of rock concerts, and documentaries about rock bands and performers, MTV has become ôa driving force in pop cultureö and a big hit with youthful viewers (ôMTVö). The popular slogan ôI want my MTVö expresses the continuing demand for MTV among teen and college age students in America.

VH1 is another property of Viacom, is equally popular, with recent statistics showing that the third quarter was its ômost-watched quarter ever in primetime and total day among 18-49s and total viewersö (ôViacom Inc.: Cable Networksö). VH1 also enjoyed its ômost-watched summer ever,ö boasting a 38% increase in viewers throughout the day (ôViacom Inc.: Cable Networksö). Some of VH1Æs hit original series include ôI Love the 70Æsö and ôDrivenö (ôViacom Inc.: Cable Networksö).

Teenagers are not the only segment of ViacomÆs market, however. Nick at Nite and TV Land are cable stations that show...

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Information Systems Internship at MTVN/Viacom. (1969, December 31). In LotsofEssays.com. Retrieved 04:45, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1712540.html