Plan to Restore Sony Corporation's Quality & Service

After 60 years of superior products and services, Sony has achieved a standing in the electronics industry rivaled by noneù#1. It has nearly universal brand recognition, and that brand stands for quality, innovation, integrity, and service. SonyÆs consistent efforts to keep its finger on the pulse of innovation have made it the pioneer in many electronics discoveries, such as the first Japanese tape recorder and the first Japanese radio, as well as the compact disk. Sony has a large base of customers who for a long time have refused to buy any other brand but Sony when it came to electronics.

Recently, however, Sony has seriously damaged its credibility and committed a breach of trust with its customers through questionable marketing tactics, poor quality of products and services, questionable choices of television shows that it sponsors, and even outright deceptionùa phony movie critic, fake graffiti, and a devious tactic to sell

. . .
termined that Sony-US will fix it, but will only pay for shipping within the US, and that I'll have to ship it to a friend in the US at my own expense (ú40-ú80) ($70-$135), depending on how long I want to wait), and have my friend send it to Sony. I decided this was my best option after all, and today (1 Nov) I asked Sony-Europe for my laptop back. They want ú90 ($150) to cover shipping costs before they'll return it (ôSony Customer Support Sucksö). His blog contains colorful statements about SonyÆs service, such as ôTheir customer support sucks so much it will sap your will to liveö (ôSony Customer Support Sucksö). A different blog describes the experience of another customer who purchased a Sony Cybershot that suddenly stopped working (Hansson, August 6). This customer states that the proof of purchase and the guarantee are pointless if it takes five hours to get through to customer support, complains that the automated computer system is ôhorrible,ö and confides that the experience ômakes you want to smash the phone against the wall after 3-4 callsö (Hansson, August 6). The same blogger includes a letter from another unhappy customer who recounts the torturous experience he endured in trying to return a defective monito
. . .

Some common words found in the essay are:
Howard Stringer, Conclusion Sony, DVDirect Recorder, Retrieved January, Projections Analysis, Objectives SonyÆs, Essenceö SonyÆs, Towards Sustainabilityö, Sony Pictures, Decencyö Furthermore, retrieved january, customer service, retrieved january 17, january 17, january 17 2006, 17 2006, retrieved january 16, e-book reader, 16 2006, january 16, january 16 2006, customer support, product quality, strategic plan, 2005 retrieved january,
Approximate Word count = 7525
Approximate Pages = 30 (250 words per page)

More Essays on Plan to Restore Sony Corporation Quality & Service