Case 17.1 Implementing TQM at Thiokol Corporation The factors for success in the Thiokol case included a commitment on the part of management to "walk the talk" so that the Total Quality Management (TQM) program at Thiokol would not be "just another program" and establishing measures of success to quantify improvements (614). As they put it, "what gets measured gets improved," implying that where measurement does not take place, improvement does not occur either (614). The firm made changes that led to improvements in performance, such as soliciting employee