Strategy and the Internet
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Michael PorterÆs article, ôStrategy and the Internet,ö makes some excellent points. I agree with him that the Internet does not necessarily provide an automatic advantage for most companies. The Internet enables consumers to look more places faster for a lower price, so unless a company can offer the best price anywhere in the world, it must distinguish itself from its competition with strategy. The continued and sustained e-commerce trading environment needs to tap the advantages of the Internet, such as open architecture, easy access, and powerful searches, and use them as complements to an overall strategy, not as the whole strategy. Companies need to determine how the Internet can best be used to provide competitive advantage for their particular business, not copy other
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Some common words found in the essay are:
Michael PorterÆs, products services,
Approximate Word count = 544
Approximate Pages = 2 (250 words per page)
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