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Developing New Products |
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There are several steps to developing a new product. The first is to assess product profitability, asking why the product is needed. Then one conducts a concept test and a test market. The product can then be developed, starting with pulling together the critical path and producing a brief for the development team. One develops concept samples and a manufacturing specification and puts the product through testing and analysis for shelf life and viability, ensuring that all legal and technical aspects of the product are covered. One performs a factory trial on the product, refines costings,
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Category: Business - D
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, Pull Strategy, Develop Product, Hatch Push, Retrieved July, retrieved july 11, july 11 2005, july 11, retrieved july, 11 2005, pull strategy, push pull, Push Pull, Promotion Push, Marketing Promotion, push pull strategy, strategy 2005, promotion push, promotion push pull, advertising overview, develop product, pull strategy 2005, marketing promotion,
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