Theme Park in India
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The dollar amount of the investment project in terms of the initial development cost would be approximately $2.1 billion. This figure is based on several factors, the first being the cost of DisndyÆs Asian theme park located in Hong Kong, which cost $3.5 billion. The cost differential between China and India is large, because both labor and technology cost less in India. A non-Disney entertainment park, referred to in a news item as a ômega entertainment-cum-commercial project,ö currently being built in Jodhpur carries a price tag of $55 million. This figure does not include the land, which has already been acquired. Although this center includes a number of amenities, such as a film city, a luxury hotel, a multiplex, an amusement park, a club house, a meditation center, a safari park, a residential complex, and a commercial complex, it is not exactly a theme park. It does serve as a good rough comparison, however, since Disney theme parks include those amenities and much more. Many of the costs of a Disney theme park are related to animation. Animation costs in India are far lower than elsewhere. In fact, Disneyùalong with other entertainment industry giants like Imax, Warner Brothers, and Sonyùare all signing huge contracts with Indian animation companies to outsource animation and special effects. P. Jayakumar, Chief Executive Officer of Toonz Animation, states that India has become an outsourcing hub for animation films for three primary r
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nfers an additional benefitùpartner commitment. Partners th`t will enjoy thd financial benefits of the theme parkÆs success are more motivated to ensure that success wherever possible.
Economic risks are part of any development project and must be successfully managed. For our theme park venture in India, the primary economic risks are anticipated to be related either to the theme park itselfùdesign, operating, and financial difficultiesùor to the areaÆs economy in generalùunemployment rates and the currency rate, for example. There is also the consideration of competition from other theme parks, since theme parks are starting to become somewhat common in India.
Economic Research Associates (ERA) has developed a number of theme parks for the Walt Disney Company over the years, and they identify a number of positive aspects as well as negative ones (risks) associated with the theme park industry. On the positive side, theme parks have a family appeal, contain themed environments, have ôambient entertainmentö (strolling musicians or performers who perform for free), have high standards of service and maintenance, and contain enough activities to create an average visitor length of about 5-7 hours. On the negative side, they hav
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Approximate Word count = 1611
Approximate Pages = 6 (250 words per page)
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