Consumer Perceived Satisfaction

The article The Explanation Effects on Consumer Perceived Justice, Satisfaction and Loyalty Improvement: An Exploratory Study was written by Jen-Hung Huang and Chia-Yen Lin of the National Chiao-Tung University, in Hain-Chu, Taiwan, Republic of China. It is published in the September 2005 issue (Volume 7, Number 2) of The Journal of American Academy of Business, Cambridge. Dr. Jen-Hung Huang is a professor of the Department of Management Science at the National Chiao-Tung University (Taiwan) and Chin-Yen Lin in a doctoral student of the Department of Management Science at the same institution.

The authorsÆ purpose in conducting this study was to attempt to build a conceptual model for managers to use as a guide when they decide to change price policy. In doing so, the authorsÆ recognize that previous research has shown that an explanation for an event affects reactions to that event. Therefore, the specific

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Approximate Word count = 726
Approximate Pages = 3 (250 words per page)

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