1. What advantages did the two companies hope to gain by the move towards a partnership approach to industrial relations and shop floor working? We are told that UDV and ADL are essentially the same in product, market reach, product development and consumer awareness, and that both companies sense the need for organizational change to increase profitabilities. Curiously, both companies also had the same net gains in mind when they entered upon their programs to implement structural change. Those goals, if you will, were:
Increased productivity, which would generate more product at a more efficient cost margin.
Develop company-wide motivations programs that would ensure a stabilized employee base.
Develop a strategically-oriented work force at all levels of the organization.
The advantages that were assumed would accrue, once these goals were met, would be improved market position, more innovative customer delineation, and a strengthened organization that could react quickly and efficiently to global changes. These goals were formalized in two change programs -- Towards World Class (TWC) for UDV and Project STAR (Skilled Teams Achieving Results) for ADL.
2. What factors explain the subsequent divergence in approach and outcomes between the two companies?
Factor One: Differences in Conceptual Levels
UDV adopted TWC after a long analytical period in which all aspects of the organization were studied and analyzed. These meetings were held by the Senior Operationa
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