Scudder, Stevens & Clark Problems
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Scudder, Stevens & Clark faced a unique problem. According to the case study, the ôstrong relative success in both the mutual fund arm and the institutional management arm also posed problems for Scudder. Maintaining the growth was one concern, and managing the growth was another: (p. 1) The fund management has experienced growth because of its wide and deep product line, offering something for every investor. It also gained status by putting the customer first. Serving the two masters of profits and customer service is a never-ending battle. In fact, types and qualities of funds are becoming an inherent source of tension between certain partners. Scudder has rededicated the company to the individual customers as the targets, who are also the targets for the other mutual funds. Since there is little competitive flexibility in the basic mutual fund products-ûMFs have started focusing on the way they package, deliver, and provide service on those products.
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Some common words found in the essay are:
Scudder Stevens, Scudder Maintaining, Stevens Clark, scudder stevens, mutual fund, scudder stevens clark, brand names, brand name, stevens clark,
Approximate Word count = 683
Approximate Pages = 3 (250 words per page)
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