IMC Approach to Target Market

Our central marketing message to the customer, which will become inherent in our brand identity, is that our VPN can provide the same capabilities as leased lines at a lower cost as well as providing a value added of full customer support, a user-friendly interface at the system level, and a responsive support solution. Customers will have one point of contact and will enjoy personalized service and a business relationship where every person in our company seeks to satisfy their business needs while integrating the customer into our business. Our ultimate goal i

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develop, market, and protect our company image. They will be primarily concerned with our brand identity and deflecthng any bad publhcity, such as news articles that speak against VPN. They will also maximize target audience visibility of any kudos directed at our company, our employees, or our product. As the company grows larger, we may want to assimilate our public relations team into our marketing team and use an established, high-profile marketing company instead. We will also employ direct marketing techniques based on databases purchased from industry journal subscription lists. Direct marketing will consist of telephone ôcold callsö and direct mail marketing. A telephone marketing encounter generally only provides a window of a few seconds before the prospect says ôIÆm not interestedö or just hangs up, so our marketing team will carefully research the market and test various approaches before deciding on one that they will fine-tune for maximum effect. Direct mail marketing depends on the effectiveness of the materials being mailed, so the direct-mail campaign will include full-color glossy brochures with impactful facts designed to convert, or at least attract, potential customers. In a highly competitive market, w
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Some common words found in the essay are:
Moriarty Consistent, Jerome Kliatchko, Retrieved April, Communications IMC, , retrieved april 5, april 5 2005, retrieved april, 5 2005, april 5, personal selling, marketing communications, Relationship Marketing, Marketing Communications, help desk, IMC Quotes, integrated marketing communications, marketing effort, direct marketing, public relations, sales promotions, Integrated Marketing, central marketing message, response reply cards,
Approximate Word count = 2431
Approximate Pages = 10 (250 words per page)

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