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Proctor & Gamble Europe Vizir Launch |
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Proctor & Gamble Europe: Vizir Launch In 1981, most of the country markets in Western Europe had reached the saturation point in homes with washing machines. This state of the market meant, among other things, that unabated annual increases in the sales of laundry cleaning substances [powders, liquids, and so on) for almost all major players in the markets was nearing the end, if the end had not already arrived. Proctor & Gamble, not satisfied with continuing to earn a handsome profit on a market share approximating one-third overall in Western Europe, was lookin
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Category: Business - P
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