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Proposal Methodology |
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Since literature points out that the wealth of affluent Hispanics in the U.S. is growing, it is important for financial services to understand this market, to determine optimal media methods of reaching this population. This research study is designed to investigate these variables. Survey research, a nonexperimental design will be used for this study. A questionnaire was developed to survey Hispanics in South Florida and quantitative data will be statistically analyzed. Subjects will include 50 male and female Hispanics in South Florida, chosen from those who voluntarily return the research packet. All subjects will agree to participate in the study. Mass Media. Mass media is operationally defined as including television, radio, newspapers, and Internet. Wealth Management Sales. Wealth management sales is operationally defined as the use of a wealth management product or service as measured by the survey questionnaire.
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