Introduction: One definition of primary data is information collected by a researcher specifically for a research assignment. In other words, primary data is information that a company must gather because no one has compiled and published the information in a forum accessible to the public. Companies generally take the time and allocate the resources required to gather primary data only when a question, issue or problem presents itself that is sufficiently important or unique that it warrants the expenditure necessary to gather the primary data. Secondary data is information that has al
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