Brick and Mortar vs. eBusiness Marketing

"Brick and Mortar" vs. eBusiness Marketing

The notion of eMarketing is using Internet-based marketing systems to create awareness, demand, and feedback, and to gauge responsiveness for the market acceptance of products and services. This is different from traditional "brick and mortar" marketing in a few ways.

According to Porter, internet-based marketing strstegy can enable improve

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Category: Business - B