PLANET HOLLYWOOD V. HARD ROCK CAFÉ
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Hard Rock CafT and Planet Hollywood both began as themed restaurants catering to a specific niche market. Hard Rock CafT was founded in the early 1970s and focused on the music industry. Planet Hollywood was founded in the early 1990s and focused on the movie industry. Interestingly enough, a former CEO of Hard Rock CafT started Planet Hollywood, but this management expertise failed to create a long-term successful enterprise. Planet Hollywood was successful initially, and even enjoyed a brief period as a successful public company. However, it was unable to sustain the momentum that characterized its early years, and is now struggling to recover from bankruptcy. Hard Rock CafT, on the other hand, is a strong ongoing concern that has successfully entered other markets besides restaurants. Also a publicly owned company, Hard Rock CafT has succeeded where Planet Hollywood did not, and today has a well-known brand that is recognized throughout the world. This research considers the two companies, and key factors that contributed to the success of one, and the struggles of the other.The first Hard Rock CafT opened in 1971 in London. Despite its English location, the company was founded by two Americans and focused on American food, dTcor and music during its early period. The first restaurant was successful, and the company expanded its vision to focus on rock and roll memorabilia and sensibility. The food rem
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organization were used as a guide. Although the company once had dozens of restaurants and several different brands--including the All Star Cafes, it now has a severely limited number of restaurants and focuses on the Planet Hollywood name. It may well recover from its current situation, but it has failed relative to Hard Rock CafT.
In determining that Hard Rock CafT is a relative success story, its longevity certainly is a factor, having survived for more than 30 years, and its successful operation of more than 100 locations in more than 40 countries also suggests that it is successful. Hard Rock also operated at a profit for fiscal 2002, although it was down slightly from fiscal 2001 (2002 Rank Group Annual Report 1).
TECHNOLOGY
Within the restaurant industry, information technology can take a variety of forms, but one of the most common is the use of multiple point of sale devices in the front of the house networked so that information can be shared with another computer in the back of the house. A 250-seat restaurant, for example, might have three point of sale terminals: one in the bar, one at the cashier station, and one located in a remote section of the dining room. The first two devices also serve as cash/credit s
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Some common words found in the essay are:
Planet Hollywood, Rock CafT, Hard Rock, Annual Report, planet hollywood, Despite English, hard rock, Planet Hollywood's, Las Vegas, rock caft, Retrieved Internet, Systems Incorporated, hard rock caft, Hard Rock--it, las vegas, themed restaurants, planet hollywood locations, public issues, brand image, hollywood locations, 14 dec, dec 2003, 14 dec 2003, retrieved internet 14, internet 14 dec,
Approximate Word count = 3217
Approximate Pages = 13 (250 words per page)
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