Pharmaceutical Marketing
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Automated or robotic medication dispensing devices represent an innovative pharmaceutical technology that has the potential to streamline dispensing activities in a pharmacy, reduce operating costs, and foster accountability and quality improvements in pharmacy services (American Society of Consultant Pharmacists, 1998; Murray, 2004). The product to be marketed to retail chain pharmacies is an automated medication dispensing device which provides information support aimed at enhancing patient safety using machine-readable code for medication dispensing and administration (Murray, 2004). Such systems, according to Lockwood
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Approximate Word count = 438
Approximate Pages = 2 (250 words per page)
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