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Propaganda

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Propaganda is one of the most loaded terms in the modern lexicon. At heart, propaganda is an attempt to manipulate an audience in order to achieve a certain goal. This manipulation can occur in any number of ways, including the use of visual imagery, editorials, and the spread of misinformation. This paper will examine what propaganda is, how it has developed, and how it works. We will then look at a case-study of propaganda in action: The Protocols of the Learned Elders of Zion. The Protocols elucidate a plot by Jewish leaders and elders to take over the world and create a Jewish empire to rule over them. We will analyze this most popular piece of anti-Semitic propaganda ever created and follow its spread throughout the twentieth century to its current incarnation in the Middle East.

The first question that comes to mind is, of course, what is propaganda? The term propaganda descends from the Latin phrase ôcongregation de propaganda fide,ö which means the congregation for propagating the faith of the Roman Catholic Church. Thus, the simplest definition for propaganda is the dissemination or promotion of certain ideas (Jewett, p. 15). Today, however, propaganda has acquired a pejorative association in common usage. It is associated with control, as a deliberate attempt to alter perceptions and maintain or propagate a balance of power that is beneficial for the propagandist. A common definition of propaganda focuses on the processes of communication and the purpo

. . .
r not presented in the manner they would like: ôthe media message should be homogenous with a consistency of purpose in order for the propaganda to be effective. Less control over the media means less control over the homogeneity of the messageö (Jewett, 214). In todayÆs world, mass media is so widely disseminated that it can affect culture as a whole, enabling the propagandist to reach their target audience by influencing society at large. The worldwide media is constantly looking for spectacular news events, allowing some propagandists an unprecedented amount of free press in exchange for news-worthy events. Good examples of this are the Palestinian hijackings of airplanes in the 1970s which gave their conflict with Israel world-wide play in the media (Jewett, p. 214). Having analyzed what propaganda is, how it developed, and how it is propagated, we will now turn our attention to a real-world example of propaganda in action. There is no more lush a field of propaganda than anti-semitism. While the term is difficult to define, it generally means the following: Anti-Semitism is an expression of deep negative feelings for Jews. Its roots are theological and psychological, and it differs from other forms of ethnic and racial
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Approximate Word count = 3331
Approximate Pages = 13 (250 words per page)

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