Emilio Azcarrage Milmo of Televisa

Azcarraga, also known as El Tigre, or The Tiger, is a reclusive man who never meets the press. Even his age is uncertain, though he is thought to be about 60. Televisa was founded in the 1950s by his father, known as The Lion (Deutschman, 1990: 133).

Azcarraga is Latin America's most powerful media baron. Televisa is a four-channel broadcast television network. Azcarraga originally had several partners, but he bought them out a few years ago and put the company on the stock exchange to raise funds. He used the proceeds to go on a regionwide buying spree and extended his media empire from Chile to San Francisco. In addition to his acquisition of radio and television stations and networks

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nd Los Angeles and then to spread to one market a month so that in five years the paper would be in more than 100 markets with a circulation of one million (Fisher, 1989: 1). The National has since folded, unable to achieve the circulation it needed to survive. Azcarraga had a foothold in the United States once before and lost it. He introduced Spanish-language television to the United States in 1961, creating a station group and network that later became Univision. However, he was forced to divest himself of the U.S. stations in 1986 when the FCC found that the station group had excessive foreign control. He sold the network to Hallmark in 1987 (Fisher, 1992: 25). PRESENT SITUATION The situation has been changing for Azcarraga for some time. First came the order to divest himself of the U.S. network. In Mexico, he still had a near-monopoly, but this has been changing in the 1990s as Mexico has been moving to a more open economy. President Salinas opened the door to outsiders. Azcarraga sees an opportunity in the free-trade agreement between Mexico and the United States to find his way back into the U.S. market, but at the same time this could introduce real competition into the Mexican market for the first time. Azcarr
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Some common words found in the essay are:
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Approximate Pages = 5 (250 words per page)