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BEA Application Infrastructure Software |
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BEA develops and markets software in the broad category referred to as application infrastructure software. BEA has chosen to focus on the core of application infrastructure, which enables companies to build distributed enterprise software systems, that are integrated to work seamlessly with each other and existing legacy assets, and are extended to multiple internal and external audiences via the web. BEA carries two primary product lines: BEA WebLogic - A comprehensive application infrastructure platform based on web standards and a J2EE foundation, providing enterprises with a seamlessly integrated infrastructure stack for maximum speed of development and integration, with greater flexibility for change. BEA WebLogic Enterprise Platform is what Gartner defines as the Application Platform Suite (APS) Market. The APS market has emerged from the convergence of three primary application infrastructure software product categories - the Application Server, Integration Broker, and Portal Server. In addition to these product categories, BEA has extended the WebLogic line with Enterprise Information Integration (EII) software - Liquid Data for WebLogic, and with Enterprise Application Security - WebLogic Enterprise Security. BEA's intention is to continue to expand the WebLogic family to include additional capabilities, such as systems and web services management. BEA Tuxedo - BEA's original software product family that continues to lead the market for distri
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ely to increase their budget for applications infrastructure this coming year. Telecommunications companies were most likely to increase spend on portal this year, and Travel/Logistics companies were most likely to increase spend on integration.
Expanding the Customer Base
Growth opportunities exist in expanding the target customer segment in two ways:
Expanding into new vertical industries as web-based technologies mature, and become more mainstream. E.g. Retail, Manufacturing, Healthcare, Insurance, etc.
Moving beyond the top-tier enterprises (i.e. Global 2K) into the broader enterprise market, including the Small-Medium Enterprise market, as defined by the Global 2K - 4K.
These two growth opportunities will best be served by leveraging partners:
ISVs - by becoming embedded in ISV solutions, BEA technology can be brought into these target growth segments with a lower cost of sales due to indirect sales model.
SIs - by becoming a strategic technology platform for SI business solutions and industry practices, BEA technology will be brought into these target growth segments thru SI influence.
Distributors / Resellers - by investing in reseller channels worldwide, BEA can focus its direct sales force on the Global 2K,
Category: Science - B
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WebLogic Platform, Growth Drivers, Growth Inhibitors, Market Sizing, WebLogic Portal, Rich UI, WebLogic Server, Enterprise Platform, Application Infrastructure, FedEx BEA, , application server, bea weblogic, weblogic platform, web services, growth, growth, market sizing, aps market, application platform, market share, bea weblogic enterprise, weblogic enterprise platform, c 2003 c, 2002 c 2003,
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 = 36 (250 words per page)
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