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Thailand & a Kinko Franchise Program

Thailand is a nation ready to embrace a Kinko's franchise program. By introducing Kinko's as a specialty and hi tech printing shop, it will be possible to capture a large portion of that nation's printing market. Kinko's franchising in Thailand will be successful because we will aim for a training program in-country which emphasizes the training of Thai-born managers and introduces the latest printing equipment. It also focuses on accessibility to the latest personal computers and computer programs as well as offer courses in personal computer use, and will be driven by an advertising blitz which will emphasize our accessibility for the growing middling and small entrepreneurial class.

Thailand is now the leading economic power of the member nations affiliated with the Association of Southeast Asian Nations (ASEAN). Thailand is also situated in one of the world's fastest growing economic regions. Fast growing economic regions are huge consumers of printed matter as well as comprehensive and fast means of communications, whether it be by faxes, phones, or the Internet. 4000 printing shops generated $7 billion in printed matter in 1994 yet currently the total foreign franchise market in that nation was estimated at only $15.3 million (Phupoksakul, 1995; Savage, 1994). Current projections put the increase of this market at 7.5% annually. The total market for printing and graphic arts was estimated at $245 million in 1995 and is expected to increase by 5% annually (Phupoksakul, 1995).

Additionally, the market breakdown for printing materials in 1995 was as follows: prepress equipment such as film, plates, color separating, and typesetting accounted for 20% of the market share ($49 million), sales of press and printing equipment accounted for 57% of the market share ($140 million), after press equipment such as binders accounted for 23% of the market share ($56 million) (Phupoksakul, 1995).

The computer market in Thailand...

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Thailand & a Kinko Franchise Program. (1969, December 31). In LotsofEssays.com. Retrieved 08:27, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1713331.html