Thailand & a Kinko Franchise Program

Thailand is now the leading economic power of the member nations affiliated with the Association of Southeast Asian Nations (ASEAN). Thailand is also situated in one of the world's fastest growing economic regions. Fast growing economic regions are huge consumers of printed matter as well as comprehensive and fast means of communications, whether it be by faxes, phones, or the Internet. 4000 printing shops generated $7 billion in printed matter in 1994 yet currently the total foreign franchise market in that nation was estimated at only $15.3 million (Phupoksakul, 1995; Savage, 1994). Current projections put the increase of this market at 7.5% annually. The total market for printing and graphic arts was estimated at $245 million in 1995 and is expected to increase by 5

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ng companies looking to train their employees in the latest computer programs as well as the small entrepreneur and personal computer owner in need of basic computer skills. Political/Legal Politically, Thailand is governed by a relatively stable constitutional monarchy. Legislative functions are controlled by a 630 member National Assembly. This body and the King are balanced by a 16member cabinet and Prime Minister leadgovernment. Thailand has openly embraced foreign capital as well as direct development of franchises and markets in recent years. The government operates a Board of Investment which oversees 80% of all foreign direct investment in the nation. This department has proven extremely open and friendly to foreign corporations (Gillote, 1996). The Board of Investment has overseen or pushed through legislation offering attractive privileges for foreign companies including, tax holidays of up to eight years, export subsidies, investment guarantees, and exemption from certain business taxes. An example of foreign investmentfriendly legislation is the investment law of 1995 guaranteeing companies nearly complete freedom to market their products throughout Thailand. These privileges do not apply to the capital of B
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Some common words found in the essay are:
ASEAN Thailand, Culturally Thailand, Eventually Thai, Western Western, Hong Kong, Board Investment, Overview Thailand, Prime Minister, Economic Review, Bibliography Fairclough, phupoksakul 1995, gillote 1996, savage 1994, market share, kinko's franchises, kinko's franchising, training program, foreign companies, personal computer, computer market, data bank economic, trade data bank, national trade data, bank economic bulletin, bulletin board department,
Approximate Word count = 1641
Approximate Pages = 7 (250 words per page)