Nokia Analysis

In the 2005 BusinessWeek article "Will Rewiring Nokia Spark Growth?," much can be learned about the company. Although its mission statement is not specifically provided, it can be deduced from the article as "Developing new and unique mobile phone products that consumers cannot find elsewhere." Its social responsibility is not addressed in the article either, but a recommended social responsibility policy would be to ensure that its manufacturing is kind to the environment, does not support illegal or unethical practices, and does its part as a "citizen." The company's ethics are mentioned as an adjunct to the way it treats its customers, one of whom stated, "Their attitude was that, given their size, they didn't need to listen to us" (Reinhardt & Moon, 2005). The company's ethics are not detailed, but their ethical policies should ensure that the company is honest with the public, and that everything it does is from a right motive.

Nokia's external environment is better defined in the article. Its major competitors include Microsoft, Apple, Samsung, and Sony, all of whom are both global and domestic rivals. Nokia has a "strong brand and global reach" but is still outstripped by its competitors in some markets such as PDAs, in which PalmPilots and PocketPCs are more popular (Reinhardt & Moon, 2005). Moreover, while Nokia's innovation is essential for its growth, it does not always hit the mark with its new products. As Dresdner Kleinwort Wasserstein an

Related Essays

Nokia Corporation .... environment � both for the present and the future, (c) an analysis of the .... The imagination and long-term vision of Nokia management throughout the twentieth .... (2252 9 )

Designing for Gender: Products for Mass Market Consumption .... analysis of the images found in Appendix A to a discourse analysis involving these images .... There is nothing in the Nokia cell phones designed for men and women .... (1976 8 )

Multivariate Statistical Techniques .... of statistics that WidgeCorp uses often offer statistics analysis software on .... clients such as Wiley Publishing Inc., Marriott, McAfee, Nokia, Godiva, Forbes .... (538 2 )

LUCENT TECHNOLOGIES .... Semiconductor; ADC Telecommunications NEC; AMD Newbridge Networks; Alcatel Nokia; Ascom Holding .... At the beginning of this analysis, it was suggested that Lucent .... (1446 6 )

Motorola and Globalization .... coming in first in 2004 in the CDMA market and second only to Nokia as a .... A PEST analysis of Motorola offers a somewhat different picture, especially in China. .... (2489 10 )

Category: Business - N