Ben & Jerry's in Japan: SWOT Analysis

Weaknesses-This was achieved in spite of several glaring corporate weaknesses. The most obvious was a total lack of professionalism in its management. This in turn precluded the development of a clear achievable corporate mission. The company mission had and still has three parts:

1. Product Mission To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.

2. Economic Mission To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees.

3. Social Mission To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally

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Approximate Word count = 999
Approximate Pages = 4 (250 words per page)