Globalization has become a fashionable buzzword to signify the changes in the way life manifests for the human polity in an increasingly network-based, global society. Although globalization is one method of social discourse of the contemporary world it is sometimes an emotional discourse that has not yet developed scientific legitimacy. Globalization encompasses an interdisciplinary approach to studying the broad spectrum of cultural, economic, and political realities that exist today. Hence, globalization is a historical process with a set of social rationales that transforms the present social condition into a uniform global community with a single, relatively uniform, culture (Barger, 2007). International joint ventures and other strategic alliances between companies are furthering this effort.
Many definitions of "culture" can be identified. A few of the more common definitions of the term as it is used by social scientists and others include:
2: the act of developing the intellectual and moral faculties especially by education
3: expert care and training 4 a: enlightenment and excellence of taste acquired by intellectual and aesthetic training b: acquaintance with and taste in fine arts, humanities, and broad aspects of science as distinguished from vocational and technical skills 5 a: the integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations b: the customary beliefs, social forms, and material traits of a racial, religious, or social group; also : the characteristic features of everyday existence (as diversions or a way of life} shared by people in a place or time (popular culture) (southern culture) c: the set of shared attitudes, values, goals, and practices that characterizes an institution or organization (a corporate culture focused on the bottom li...