Trends in the computer, Nutraceuticals, and Food Industries

In today's global environment, the trends and forces of industry not only change more quickly, but also tend to be more innovative. Regardless of the industry, the trends largely utilize technology in novel or more effective ways and show greater evidence of cutting across multiple sectors as the world becomes increasingly globalized, thus "shrinking" formerly disparate interests into common ones. Three industries that exhibit noteworthy trends are the computer industry, the nutraceutical industry, and the food industry.

The computer industry is in itself an innovative industry, as computers in novel forms from laptops to palm pilots to computerized pens and tablets continue to evolve, making the early mainframe computers look like dinosaurs. Through the years, the industry has cycled through a variety of trends, but one that has affected the computer industry the most in recent years is "mass customization" (Dedrick & Kramer, 2002, p. 11). Early computer manufacturers produced computers in just one or two models for all of their customers, but "The build-to-order strategies of PC makers such as Dell and Gateway have segmented the PC market into individual customers, creating a demand for more customized PC applications" (Dedrick & Kramer, 2002, p. 11). Custom-designed PCs are a trend that "puts greater pressure on the entire supply chain to respond quickly to shifts in demand for particular components, peripherals and software, rather than just gener

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d differential international factors support for nutraceuticals" (Childs, 1999). Nutrex Hawaii is a firm that produces a variety of nutraceuticals derived from blue-green algae. While there are many other companies that produce similar products, Nutrex Hawaii's strategic adaptability lies in the way it markets its supplements. Rather than restrict itself to narrow ads that pinpoint certain conditions that its supplements are designed to address, the company amasses a huge body of research that not only demonstrates the value of its products for specific diseases but also for the underlying causes of disease, such as inflammation. Links to this research are provided on its web site as a means of educating the consumer. Nutrex Hawaii's approach to strategic adaptability is highly successful. For one thing, with the plethora of nutritional supplements available in the marketplace, the company has distinguished itself from its competitors by providing information instead of hype. Today's consumer wants to be knowledgeable and to make decisions based on knowledge. For another thing, by educating its consumers, Nutrex Hawaii is doing more than selling them a particular supplement for a particular condition; it is ele

Category: Business - T