Trends in the computer, Nutraceuticals, and Food Industries

The computer industry is in itself an innovative industry, as computers in novel forms from laptops to palm pilots to computerized pens and tablets continue to evolve, making the early mainframe computers look like dinosaurs. Through the years, the industry has cycled through a variety of trends, but one that has affected the computer industry the most in recent years is "mass customization" (Dedrick & Kramer, 2002, p. 11). Early computer manufacturers produced computers in just one or two models for all of their customers, but "The build-to-order strategies of PC makers such as Dell and Gateway have segmented the PC market into individual customers, creating a demand for more customized PC applications" (Dedrick & Kramer, 2002, p. 11). Custom-designed PCs are a trend that "puts greater pressure on the entire supply chain to respond quickly to shifts in demand for particular components, peripherals and software, rather than just gener

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d differential international factors support for nutraceuticals" (Childs, 1999). Nutrex Hawaii is a firm that produces a variety of nutraceuticals derived from blue-green algae. While there are many other companies that produce similar products, Nutrex Hawaii's strategic adaptability lies in the way it markets its supplements. Rather than restrict itself to narrow ads that pinpoint certain conditions that its supplements are designed to address, the company amasses a huge body of research that not only demonstrates the value of its products for specific diseases but also for the underlying causes of disease, such as inflammation. Links to this research are provided on its web site as a means of educating the consumer. Nutrex Hawaii's approach to strategic adaptability is highly successful. For one thing, with the plethora of nutritional supplements available in the marketplace, the company has distinguished itself from its competitors by providing information instead of hype. Today's consumer wants to be knowledgeable and to make decisions based on knowledge. For another thing, by educating its consumers, Nutrex Hawaii is doing more than selling them a particular supplement for a particular condition; it is ele
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Naturally Preferred, Varadarajan Pride, Nutrex Hawaii's, Dedrick Kramer, Trends Drivers, , Nutrex Hawaii, Retrieved August, Pearce Robinson, Custom-designed PCs, organic food, strategic adaptability, august 19, august 19 2008, retrieved august 19, retrieved august, 19 2008, organic foods, industry trends, computer industry, gray 2006, dedrick kramer, kramer 2002 11, dedrick kramer 2002, pearce robinson 2005,
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