University of Phoenix Marketing

The current educational revolution, characterized by MacGregor (2001) as a cyber-revolution, is an artifact of the information technology (IT) revolution which preceded and facilitated it. Implicit within this cyber-revolution is a trend known as distance learning in which new technologies are employed to deliver educational programming and content to students at various academic levels. According to MacGregor (2001), the history of distance learning encompasses various methods of instruction, including correspondence, home study, televised courses, extension classes, videoconferencing, and online learning. As it is now being developed and expanded throughout the world, contemporary university level distance education is based upon the use of the personal computer and the Internet. MacGregor (2001, p. 78) postulates that the proliferation of computers, video and telecommunications is providing an alternate medium for teachers and students to communicate. As a result, students do not require being physically present where the instructor is, thus increasing the accessibility of education.

For many business entities, providing employees with cost-effective, high quality education and training is a critical matter. The University Of Phoenix has become a pioneer in delivery of distance education programs, many of which target college degree track students, and a number of which are designed for businesses seeking to enhance the knowledge and s

Related Essays

Marketing Education Online .... University of Phoenix also advertises in newspapers and .... It is suggested that at least 40 percent of the college's e-learning budget be spent on marketing. .... (4507 18 )

Airlines Marketing Challenges .... Airlines' problems will be well on their way to resolution. Scenario: Classic Airlines. (nd). MKT 571 Marketing. University of Phoenix. (553 2 )

Starbucks Marketing Strategy .... (Mar 24, 2002). The marketing of coffee. .... The Internal Environment of Global Business. Phoenix, AZ: University of Phoenix Press. .... (1607 6 )

Centra Software .... educational e-learning websites, such as the University of Phoenix (where, for .... training they need to succeed" Customer Relationship Marketing Magazine, pp 1 .... (1018 4 )

Multilevel Marketing .... for its cosmetic products, is now marketing a $29.50 .... for optimum health and beauty." Tufts University Diet & .... In 1992 a jury in Phoenix, Arizona, concluded that .... (9590 38 )

so programs that are able to be customized to the needs of an individual or organization. Third, there are programs that are custom designed for an organization and which are delivered either by an external firm or internal human resources specialists. According to Fisher (2005), the choice of an online training program is critical as is the choice of its source. Fisher (34) recommends asking for a hosted solution in which any courses the firm is considering reside on the vendor's computers until they have been tested. A hosted solution involving a program developed by consultants can save hundreds of thousands of dollars and ensure the ongoing success of a training program. There are some disadvantages associated with online training efforts. Bigley (2006) pointed out that not everything can or should be taught online. Certain kinds of training must be conducted in traditional learning environments in order to be effective. Additionally, one must ensure that the content that is placed online is conducive to online learning. One must also consider whether or not an online training and learning project can then be evaluated through real world measurements focusing on improvements in students' performance after they have

Category: Business - U