Castlerock can choose to implement five different strategies for competitive advantage. First, to take advantage of the network of referrals, he can establish a formal network with the other veterinarians. The practice could then keep more patients within the network, and different practices could specialize in their own procedures. McFarland could then profit from referrals that he returns to their home veterinarian, since he would gain profits from all patient visits within the network.
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