Caterpillar Case: Marketing and Management
This is an excerpt from the paper...
The Caterpillar, Inc. case provides an excellent example of how a company can compete effectively even in an adverse situation such as a market collapse. When the collapse hit, Caterpillar met the Japanese competition and succeeded where other U.S. firms failed by instituting a 22% cost reduction program, reducing and discounting prices, eliminating plant capacity, and switching to a just-in-time inventory system (Eckley 4-5). Caterpillar conserved cash by using "global sourcing to achieve lowest costs" and identifying "core" products that each plant could make instead of purchasing them outside (Eckley 5). Strategy changes included reversing the company's policy of "avoiding the purchase of finished machines for resale" and expanding its lighter product lines (Eckley 5). Caterpillar did something that the big three U.S. automakers have not done; it used "conservative accounting practices" that resulted in positive cash flow all through the crisis except in 1982 (Eckley 6).
. . .
Some common words found in the essay are:
Caterpillar Inc, Pitterle Paul, Cooper Caterpillar's, Caterpillar Inc8K, Brand Profile, Jim Owens, Eckley March-April, Retrieved Caterpillar, UAW Caterpillar's, Ltd Profit, caterpillar inc, annual report 2007, infrastructure projects, retrieved caterpillar, caterpillar brand, weaknesses include, caterpillar inc8k, eckley 5, report 2007, strengths include, brand profile, caterpillar brand profile,
Approximate Word count = 685
Approximate Pages = 3 (250 words per page)
More Essays on Caterpillar Case: Marketing and Management
|
Customer Service
to Over
32,000 Professionally Written Papers!!!
