Balady Halal Food Market has formulated a strategic plan that incorporates 7 strategic core principle points to be implemented in all stores: 1) Maintain the Halal position; 2) Maintain bi-weekly/monthly sales; 3) Include and maintain variety in all departments; 4) Price popular brand name items below market value; 5) Maintain a higher profit margin for the Balady brand; 6) Maintain clean and sanitary locations; 7) Ensure customer satisfaction.
The target market includes Muslims living in America who, according to their faith, must adhere to a Halal diet, specifically the Muslim population in Brooklyn, New York. The products addressed will be primarily Halal foods, which must follow a strict production process to be considered "Halal," under our Balady brand name that offers higher quality Halal foods than many stores that cater to Muslims primarily for profit.
The target customer group is Muslim Americans, both native born and immigrants, living in the Bay Ridge and surrounding community of Brooklyn, New York. Currently 6-7 million Muslims live in the U.S., with New York being a gateway city for newly arriving Muslim immigrants. Many of these immigrants do not speak English and are not conditioned to many brand names of food products. Due to their faith, this target population must eat a diet of Halal foods. This is an unmet need as many stores offering Halal foods offer low quality products that do not satisfy most Muslims. This population will be motivated to buy our own Balady brand high quality Halal products.
Where the value chain of Balady Halal Markets is concerned, value will be created in the following dimensions:
Inbound Logistics - Information technologies will be used to create efficiencies in receiving, warehousing, and inventory control. Input materials will be of high quality due to our partnership with Ziyad Brothers Importing, a high quality Halal products...