Dolce & Gabbana PR

Dolce & Gabbana is named after the two designers(Domenico Dolce and Stefano Gabbana(that started the label in 1985 while in their twenties ("Dolce & Gabbana Srl"). The designers create "men's and women's collections of knitwear, leather goods, scarves, ties, shoes, underwear, and beachwear, donned by the rich and famous," as well as licensing perfume, eyewear, and shoes ("Dolce & Gabbana Srl"). With much of its clientele being Hollywood stars and other celebrities, Dolce & Gabbana is at the pinnacle of the fashion empire. Celebrities such as "Tom Cruise, Brian Ferry, Brad Pitt, Bruce Willis, Isabella Rossellini, Demi Moore, and Nicole Kidman, to name but a few" are avid Dolce & Gabbana shoppers (Cole). Julia Roberts wore Dolce & Gabbana to the 77th Annual Academy Awards, and she was certainly not the only one that wore these designers' clothing ("Julia Roberts Wears Dolce & Gabbana to the 77th Annual Academy Awards"). The designers' favorite customer is Madonna: "We love Madonna, so anything she asks we say yes, because we love the person, the style, the music(everything" (Cole). Dolce & Gabbana's competition includes high-end designers such as Christian Dior, Gucci, and Prada ("Dolce & Gabbana Srl"). Dolce & Gabbana fashions appeal to fashion-conscious people of any age, but particularly those fit enough to look good in them. Because Dolce & Gabbana design women's clothing for real women's bodies(i.e., not rail-thin models(the designers' fashions hold appeal

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ping consumers see themselves within the company's culture and fashion range. Such articles will include full-color photographs of non-models that fit the characteristics of the target market, wearing Dolce & Gabbana to their workplaces, to after-work parties, and at home in their leisure activities. Electronic media encompass a wide range of media, including Internet web sites, YouTube videos, text messaging for mobile devices, e-mail, and so forth. These media will be used because consumers in the target age group are familiar with and find trustworthy this medium. The messages distributed will be news releases and articles by consumers who found their fashion identity within Dolce & Gabbana. In addition, the line will be featured in television makeovers on subjects from the target group. These makeovers, conducted by Dolce & Gabbana "look" designers, will be accompanied by much chatter explaining the Dolce & Gabanna look, its mystique, and how everyone can find their fashion identity in it. Then it will show the subject after the makeover in Dolce & Gabanna fashions and with hair and make-up redone to go along with them. The subject will make statements indicating that the fashions really "feel right," "

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