Dolce & Gabbana is named after the two designers(Domenico Dolce and Stefano Gabbana(that started the label in 1985 while in their twenties ("Dolce & Gabbana Srl"). The designers create "men's and women's collections of knitwear, leather goods, scarves, ties, shoes, underwear, and beachwear, donned by the rich and famous," as well as licensing perfume, eyewear, and shoes ("Dolce & Gabbana Srl"). With much of its clientele being Hollywood stars and other celebrities, Dolce & Gabbana is at the pinnacle of the fashion empire. Celebrities such as "Tom Cruise, Brian Ferry, Brad Pitt, Bruce Willis, Isabella Rossellini, Demi Moore, and Nicole Kidman, to name but a few" are avid Dolce & Gabbana shoppers (Cole). Julia Roberts wore Dolce & Gabbana to the 77th Annual Academy Awards, and she was certainly not the only one that wore these designers' clothing ("Julia Roberts Wears Dolce & Gabbana to the 77th Annual Academy Awards"). The designers' favorite customer is Madonna: "We love Madonna, so anything she asks we say yes, because we love the person, the style, the music(everything" (Cole). Dolce & Gabbana's competition includes high-end designers such as Christian Dior, Gucci, and Prada ("Dolce & Gabbana Srl"). Dolce & Gabbana fashions appeal to fashion-conscious people of any age, but particularly those fit enough to look good in them. Because Dolce & Gabbana design women's clothing for real women's bodies(i.e., not rail-thin models(the designers' fashions hold appeal for women that want to look sexy and/or sensual.
Consumers that buy high-end wear such as Dolce & Gabbana are "quite the fashionistas" according to an MRI survey, which stated that "Saks and Neiman Marcus customers are almost twice as likely as the average American (29 percent versus 17 percent) to say they follow the latest trends," and these individuals "also wear them" (Fetto). Approximately 31% of "prestige shoppers" say that they "dress more fashi...