Fuji Film in Saudi Arabia

Fujifilm's products include Fujicolor cameras, films, and the Minilab printer, "a new digital system for film development" ("Saudi Arabia: Marketing of a Digital System for the Development of Fuji," 2001) - all marketed under the name "Fuji" (Muller, 2005, p. 6). This is a marketing strategy dubbed "family branding" that allows the company to promote a number of products within one campaign and to obtain the benefits of economies of scale (Muller, 2005, p. 6). Using the family branding concept, Fuji can trade on customers' awareness of its brand and can introduce new products that are similar to those with which they are already familiar (Muller, 2005, p. 6). Fuji's films are distinctive; each one has its own special properties that make it suitable for particular shots. The Fujifilm Fujicolor Pro 160S Color Negative Film, ISO 160, for example, "was designed to be optimized for digital scanning and printing systems, resulting in a

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Some common words found in the essay are:
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Approximate Pages = 4 (250 words per page)