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Pixar Animation Studios is a highly successful company that owes much of its early success to its association with Disney studios. The company's stated objective is to "combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages" ("Corporate Overview"). Noted for its high-quality animation and engaging story lines, Pixar's computer-animated feature films include such favorites as Toy Story, Finding Nemo, Cars, and Wall-E, all films that arguably could not have been produced as well by any other animation studio. Pixar started as a computer hardware company that sold the Pixar Image Computer, which was a system that was marketed mainly to government agencies and the medical community ("Pixar Animation Studios"). The computer was not a good seller, but one of its leading buyers was Disney studios ("Pixar Animation Studios"). Pixar employee John Lasseter's animation department began producing computer-animated commercials to boost sales of the computer
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Category: Business - P
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