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Four Seasons Hotels Case Study

The Four Seasons Hotels are a chain of deluxe hotels and resorts with a 45-year tradition of elegance and superior customer service. The Four Seasons is no. 88 on Fortune's list of the 100 best companies to work for, notably because "Rewards are big here: Each location has an employee of the month, and the employee of the year gets $1,000, an all-expense-paid trip for two, and an extra week's vacation" ("88. Four Seasons Hotels"). The New York Four Seasons Hotel alone is an award-winning hotel that was voted "North America's best" according to 2008's UltraTravel Magazine ("Welcome to New York"). As the photos of the New York hotel's entrance and one of its restaurants (below) indicates, the hotel's style is marked by massive scale, clean lines, and elegant décor.

Known for their beauty, elegance, and tranquility, Four Seasons' hotels and suites such as the one pictured below provide an oasis of comfort and service for high-end travelers.

The company's presence, both here and abroad, includes brick-and-mortar hotels in 31 countries on every continent, as well as a web site at http://www.fourseasons.com/ (Staley). Hotels exist in such exotic locales as Bali and Hawaii, as well as in major metropolitan cities, and even in more obscure locations such as Jackson Hole, Wyoming ("Worldwide Directory"). Its own web site hails the company's history as "a tale of continuous innovation, remarkable expansion, and a single-minded dedication to the highest of standards" ("Four Seasons, Four Decades").

One of the keynotes of the Four Seasons Hotels is innovation. Thanks to their penchant for innovation, despite the hotels' elegance and tradition, they are anything but stuffy and boring. In the Sydney Four Seasons, for example, the menu offers "20 types of water from around the world with descriptions that wouldn't be out of place on a fine wine menu" (Askin). The water menu "is divided according to i...

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Four Seasons Hotels Case Study. (1969, December 31). In LotsofEssays.com. Retrieved 02:36, April 23, 2024, from https://www.lotsofessays.com/viewpaper/2000551.html