Competition in the U.K. Ice Cream Market: Case Study

The U.K. ice cream market is "notoriously competitive" ("Nestl� Sells"). In 1999, the U.K.'s Competition Commission warned that "a monopoly may exist in favour of Bird's Eye Walls, the frozen food arm of Anglo-Dutch conglomerate Unilever" and the manufacturer of the Magnum, Cornetto, and Solero brands ("UK ice cream monopoly"). Birds Eye Walls supplied 37% of the U.K.'s impulse ice cream market and was far ahead of Nestl�'s Lyons Maid brand, which had

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Category: Business - U