Walt Disney: Cultural and Organizational Values
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According to the Walt Disney Company (2008a), the mission of the firm is to be one of the world's leading producers and providers of entertainment and information and to use its brand portfolio to differentiate its content and services while developing the most creative and innovative entertainment experiences and products in the world. The vision of Walt Disney Company (2008b) encompasses developing a multi-brand and product strategy offering high quality products, depicting optimism for the future, great storytelling, and an emphasis on family entertainment. Values at Walt Disney Company (2008b) include innovation, quality, a focus on community and families, storytelling, an optimistic and aspiring outlook on life, and an orientation toward decency, honor, and respect. The culture of the company, according to its Internet site, emphasizes the integration of a diversified international family entertainment and media enterprise with a workplace that meets the needs of a multicultural group of employees known as "cast members" (Walt Disney Company, 2008c).
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Approximate Word count = 724
Approximate Pages = 3 (250 words per page)
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