Walt Disney: Cultural and Organizational Values

According to the Walt Disney Company (2008a), the mission of the firm is to be one of the world's leading producers and providers of entertainment and information and to use its brand portfolio to differentiate its content and services while developing the most creative and innovative entertainment experiences and products in the world. The vision of Walt Disney Company (2008b) encompasses developing a multi-brand and product strategy offering high quality products, depicting optimism for the future, great storytelling, and an emphasis on family entertainment.

Values at Walt Disney Company (2008b) include innovation, quality, a focus on community and families, storytelling, an optimistic and aspiring outlook on life, and an orientation toward decency, honor, and respect. The culture of the company, according to its Internet site, emphasizes the integration of a diversified international family entertainment and media enterprise with a workplace that meets the needs of a multicultural group of employees known as "cast members" (Walt Disney Company, 2008c).

Related Essays

Managing Organizational Culture .... For example, the period immediately after Walt Disney's death was .... new leader from outside the Disney family and .... is a generic approach to cultural change, there .... (4269 17 )

Disney World Marketing .... buyer characteristics, social and cultural factors that .... Current Ownership and Organizational Structure Disney owns and .... Walt Disney Corporation Annual Report. .... (3814 15 )

Japanese Management Techniques in the US .... that, as a result of cultural differences between .... employment of low levels of organizational structure, and .... Delta Airlines, and the Walt Disney Studios (Peters .... (2801 11 )

Musical Influences in the US .... The Walt Disney Company is recognized as a leading prac .... Disney is also one of the most successful .... While black cultural values and characteristics are broad in .... (8065 32 )

GLOBAL MANAGEMENT .... technological, political, economic, cultural), nothing more and .... have universal support (Walt Disney's belief in .... is that multinational organizational forms are .... (8402 34 )

Category: Business - W