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3 Architectural Theories

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In the third chapter of Materiality and Society, Tim Dant states that "what is of significance for sociology is that the increasing tempo of technological change has changed the pace of material civilization and this has led critics to argue that technology has changed humankind's relationship with nature and the relationship between individual and society."[i] Dant's position is that the critics of technology, despite having given salient pointers "to the cultural dynamics of technology... have avoided dealing with the practical and detailed ways that materiality is being altered in technological societies."[ii] Technology as well as ethos and aesthetics have provided a basis for identifying meaning within architecture, as will be demonstrated herein. The three "philosophies" of architecture and meaning that are relevant will be addressed, including postmodernism, semiotics, and deconstruction.

It will be argued that of these theories of meaning, the deconstructionist perspective will be most beneficial in considering the nature of social reality and the contingent nature of social constructs. This approach to critical thinking functions to a degree as a defense of the status quo and as a theory of meaning with a strong affinity with the habits of mind that have produced the post-World War II American landscape, replacing Marxism and becoming "the ultimate intellectual justification of the privatization of modern life."[iii]

. . .
igner couture and a lifestyle that is glamorous in the extreme and focused on conspicuous materialism and consumption. Style is a political entity as well as an aesthetic one and "has a major impact on the way we understand society. Social institutions are continually mediated by the mirages of style. In the process, substance becomes unrecognizable."[xix] Also, style is political because it places an aura around the world, comprises a basic form of information within society, and helps to define self. Certain goods, such as a Mercedes Benz are perceived as saying a great deal about an individual who owns and drives but also about the society in which such goods are produced and become affordable. Self, society, and information, according to Ewen, "have developed dramatically within twentieth century American life.... Together they compose the political contours of the contemporary moment."[xx] In order to fully understand what style means, Ewen says that one must "penetrate the surface of the image and place it within the social and historical setting of its development."[xxi] To do this properly one must understand that modern modes of existence have altered the ways that people experience these three realms in vita
. . .

Some common words found in the essay are:
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Approximate Word count = 3615
Approximate Pages = 14 (250 words per page)

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