Research Methodology: Alternative Strategies for Designing
This brief essay describes alternative strategies for designing research methodologies for a report or academic dissertation. Researchers often elect to use what are called mixed methodologies when considering various phenomena. Johnson and Onwuegbuzie (17) suggest that the mixed methods research paradigm provides far greater insight into particular issues than either qualitative or quantitative research alone. This is because the combination of both approaches captures greater sensitivity of data, integrates theory with empirical studies, and allows the researcher to thoroughly assess what is already known about the issue under examination and to then extend this knowledge by
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