General Electric - Green Visions
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Integral to General Electric's (GE) strategy for coming decades is a commitment to so-called "green development," subsumed within the vision of presenting to the public products that are environmentally conscious and sensitive to their potential impact upon the planet. GE's transformation to "green development" is in keeping with the views that corporations have multiple stakeholders, among which the communities served are included; consequently, good business mandates socially responsible development activities. GE has made a number of hard choices about reducing profits or at least increasing costs through environmental responsibility is General Electric (GE) (Immelt, 2005). To the degree that a transformation to "green development" and manufacturing is costly, GE clearly anticipates incurring expenses for this move. Jeffrey Marshall (2005) noted that GE has focused extensively on environmental
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Approximate Word count = 611
Approximate Pages = 2 (250 words per page)
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