Multivariate Statistical Techniques

WidgeCorp uses statistical analysis to draw conclusions and make appropriate recommendations. Companies that provide the kinds of statistics that WidgeCorp uses often offer statistics analysis software on their websites and make available case studies and customer testimonials that demonstrate the value of their products and services.

One such company is Lyris, Inc., which has well-known clients such as Wiley Publishing Inc., Marriott, McAfee, Nokia, Godiva, Forbes, Visa, and McGraw-Hill ("Clients," 2009). Lyris HQ offers an integrated marketing platform that provides an "all-in-one marketing" approach including e-mail, search engine marketing, web analytics, and web-based customer management ("Lyris HQ Integrated Marketing Platform," 2009).

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Category: Economics - M