KCC / Safat Case
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Topic 1: KCC/Safat is a company that is ripe for revolutionary change. According to a recent analysis, it needs to develop a business strategy, a mission and vision, needs brand building and an image makeover, must develop a sales and marketing department, needs a new pricing strategy, has to address high operating costs, should improve its liquidity position, and needs a better organizational and management structure. This paper will provide a complete conceptual makeover for the company from the top down, addressing each of these areas. The result will be a transformation plan that re-purposes KCC/Safat and restructures it into an organization that can survive these difficult economic times. To accomplish this, an analysis of the current organization and its structure, processes, and workflows will be performed, research and generic bench
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Approximate Word count = 576
Approximate Pages = 2 (250 words per page)
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